I want to take a moment to share my journey with you and why I started POST SWIM.

In 2022, my life took an unexpected turn when I was diagnosed with breast cancer at the young age of 37, 3 days before my 38th birthday. It was a moment that changed everything. Suddenly, the things I once took for granted, my body, my confidence, my sense of normalcy felt uncertain. As I navigated treatments, surgeries, and the process of healing, I realized no brand truly supported women like me: those who have faced mastectomies (with or without reconstruction), lumpectomies, hysterectomies, C-sections, or any surgeries leaving physical scars. That realization sparked POST SWIM, a brand created to help women reclaim their confidence and feel at ease in their bodies again.

My background is in the fashion industry where I spent years curating styles that made people feel beautiful and confident. But after my diagnosis, my perspective shifted. I no longer just wanted to curate trendy clothing, I wanted to create something meaningful. I wanted to create swimwear that not only fits beautifully but also makes women feel strong, confident, and empowered in their own skin, no matter what they’ve been through.

That’s why I started POST SWIM. It’s more than just a swimwear brand; it’s a community built on resilience, support, and the belief that every woman deserves to feel comfortable and confident in her body.  Our designs focus on flattering silhouettes, gentle support, and scar coverage because sometimes you don’t want life’s stories to be what the world sees first.

POST SWIM is deeply personal to me. Every detail of this brand holds meaning from the names of each swimsuit, inspired by family members or close friends, to the incorporation of a daffodil my nephew drew, symbolizing strength. And numbers like 777 and 11-11 shape the core of POST SWIM - representing my diagnosis date (April 7th), my double mastectomy date (November 7th) and the 7 months of transformation between April and November that led me to be declared ‘cancer free’ on 11-11-22. 

I am beyond grateful for the support of each and every one of you. Whether you’ve shared your story, worn a POST SWIM piece, or simply followed along on this journey, you are part of something truly special. Your encouragement fuels this mission, and I couldn’t do this without you.

And lastly, to my husband - thank you for believing in me, I love you.

With love and gratitude,

Lauren

CEO & Founder